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BRICS Global Television Network > BRICS > Brasil > She’s the world’s most expensive cow, and part of Brazil’s plan to put beef on everyone’s plate
BRICSBrasilFeatures

She’s the world’s most expensive cow, and part of Brazil’s plan to put beef on everyone’s plate

Lebo Masike
Last updated: June 6, 2024 1:09 pm
By Lebo Masike
6 Min Read
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Photo: X, @Tapia_Nadir
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Brazil has hundreds of cows, but one in particular is extraordinary. Worth $4 million, Viatina-19 FIV Mara Movéis is the most expensive cow ever sold at auction, according to Guinness World Records. That’s three times more than the last recordholder’s price. This sale has not only underscored the high value placed on superior genetic material in the cattle industry, but it’s also highlighted the increasing financial investments being made in animal breeding.

At 1,100 kilograms she’s twice as heavy as an average adult of her breed. In the world of cattle breeding, certain animals stand out not just for their superior genetics and physical attributes, but also for the astonishing prices they command in the market. This Nelore cow from Brazil has captured the attention of breeders and investors alike and exemplifies the pinnacle of cattle breeding in Brazil. The Nelore breed, originally from India and known as Ongole, was introduced to Brazil in the 19th century.

Over the years, Brazilian breeders have refined the breed, emphasising characteristics such as heat tolerance, disease resistance, and efficient meat production. Nelore cattle currently form the backbone of Brazil’s beef industry, which is one of the largest in the world. Viatina-19’s value is deeply rooted in her impeccable pedigree. Her lineage includes some of the most renowned and genetically superior Nelore cattle, which makes her a highly sought-after genetic asset.

In the world of cattle breeding, pedigree is paramount. A superior lineage ensures that the desirable traits of the breed, such as muscle mass, fertility, and overall robustness, are passed down to future generations.
Viatina-19 is not just a product of her pedigree but also an exemplar of the physical traits that breeders aim for in Nelore cattle. She boasts an impressive musculature, a robust frame, and excellent conformation. Her physical attributes are a testament to the careful and meticulous breeding practices employed by her breeders.

These traits not only enhance her aesthetic appeal but also contribute to her functionality and productivity, making her an ideal specimen for breeding programs. The record-breaking purchase of Viatina-19 was made by a consortium of breeders and investors who recognised the immense value she brings to their breeding programs. These buyers were not just purchasing a cow, they were investing in the future of their herds. The superior genetics of Viatina-19 offer the potential for significant returns on investment through the sale of her offspring and the enhancement of herd quality.

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The sale of Viatina-19 has had a ripple effect across the cattle breeding industry in Brazil and beyond. It has set a new benchmark for the value of superior genetic material and has spurred increased interest in the Nelore breed. Breeders are now more incentivised to invest in quality genetics and advanced breeding techniques, knowing that the market is willing to pay a premium for exceptional animals. The success of Viatina-19 is also a testament to the advanced breeding techniques employed in modern cattle breeding.

Techniques such as artificial insemination (AI), embryo transfer (ET), and genomic selection have revolutionised the industry. These methods allow breeders to maximise the genetic potential of their herds, ensuring that desirable traits are propagated efficiently. Viatina-19 herself is likely a product of such advanced techniques, which have enabled her breeders to enhance and preserve her superior genetic lineage. As Viatina-19 transitions from a high-profile auction star to a cornerstone of breeding programs, her impact will be felt for generations to come.

The offspring she produces will carry her superior genetics, potentially becoming valuable assets themselves. Her progeny will likely inherit her exceptional traits, contributing to the overall improvement of the Nelore breed. Breeders will continue to monitor her offspring closely, using advanced genomic tools to track and select the best individuals for future breeding. The sale of Viatina-19 also highlights the broader economic impact of the cattle breeding industry in Brazil.

The beef industry is a significant contributor to the Brazilian economy, and investments in superior genetics like Viatina-19 help to enhance the productivity and profitability of cattle operations. By improving the quality of their herds, breeders can produce more meat with better quality, meeting both domestic and international demand.
Viatina-19 stands as a symbol of excellence in the world of cattle breeding. H

er record-breaking sale price reflects the immense value placed on superior genetics and the advancements in breeding techniques that make such exceptional animals possible. As she continues to contribute to breeding programs, her legacy will shape the future of the Nelore breed and the broader cattle industry. The story of Viatina-19 is not just about a single cow but about the evolution and potential of animal breeding, where science, economics, and animal husbandry converge to create remarkable outcomes.

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TAGGED:beef industrybrazilBrazilian economybreedingcattle industrydesirable traitsGuinness World RecordsinvestorsNelore cattlesuperior geneticsViatina-19
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Lebo Masike
ByLebo Masike
Lebo is a seasoned broadcaster and producer, passionate about engaging and relatable storytelling. Lebo is dedicated to bringing meaningful stories to the forefront of the media landscape. She relies on caffeine to get her through the day because sarcasm needs to stay hydrated. Pet peeves: Litter bugs.
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