The Diriyah Company, a prominent Saudi Arabian real estate development firm, is set to introduce a slice of Saudi culture and heritage to London’s iconic Harrods department store through an impressive $63 billion development showcase.
This pop-up event at Harrods comes on the heels of the Diriyah Company’s immersive exhibition at Outernet, an entertainment, arts, and culture district in London. The showcase aims to highlight the ambitious Diriyah development project, a major initiative focused on reviving the historic city of Diriyah near Riyadh.
The Diriyah development is a colossal $63 billion project that will feature a diverse mix of residential, commercial, and cultural spaces, including a UNESCO World Heritage site. The Harrods pop-up will provide visitors with a sneak peek into this transformative project and the rich heritage of Saudi Arabia.
This event is part of the Diriyah Company’s broader efforts to promote Saudi culture and heritage on the global stage, aiming to attract investment and tourism to the country. It also signifies the growing interest in Saudi Arabia as a premier destination for luxury real estate and tourism.
The initiative underscores Saudi Arabia’s commitment to showcasing its cultural wealth and development potential to an international audience, fostering a deeper understanding and appreciation of its heritage while inviting global participation in its future growth.
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