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BRICS Global Television Network > Features > Technology and Trends > As China’s AI bots show gender bias, developers point to flawed real-life model
BRICSTechnology and Trends中国 (Zhōngguó)

As China’s AI bots show gender bias, developers point to flawed real-life model

Lebo Masike
Last updated: June 11, 2024 2:22 pm
By Lebo Masike
7 Min Read
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Photo: iStock
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In recent years, artificial intelligence (AI) has made remarkable strides, permeating various aspects of daily life and industry. In China, AI-driven bots and systems have become integral in sectors ranging from customer service to healthcare. However, as these technologies evolve, an emerging issue has garnered significant attention: gender bias within AI systems. Developers attribute this bias to flawed real-life models, shedding light on the broader societal implications of AI development.

Gender bias in AI refers to the tendency of these systems to exhibit prejudiced behaviours or output based on gender. This bias often manifests in subtle yet impactful ways, such as the differential treatment of users based on gender or the reinforcement of gender stereotypes. In China, the issue has been particularly pronounced, as AI systems play a growing role in everyday interactions. One prominent example is the use of AI in customer service. Many companies in China employ AI bots to handle customer enquiries and support.

These bots are trained on vast datasets comprising past interactions and language patterns. However, studies have shown that AI bots often respond differently to users based on their perceived gender. For instance, female users may receive more polite and empathetic responses, while male users may encounter more direct and less nuanced replies. Such discrepancies not only reflect but also perpetuate existing gender norms and biases.

The root cause of gender bias in AI systems can often be traced back to the data and models used during their development. AI systems rely heavily on machine learning, where algorithms are trained on large datasets to identify patterns and make decisions. If the training data contains biases, the resulting AI models are likely to inherit and amplify those biases.

In the context of China, societal norms and gender roles play a significant role in shaping these biases. Traditional gender roles, deeply ingrained in Chinese culture, often portray men as assertive and dominant, while women are seen as nurturing and submissive. These stereotypes can be found in various forms of media, literature, and everyday interactions. Consequently, when AI developers use real-life data to train their models, these gendered patterns are inadvertently incorporated into the AI systems.

For instance, consider a language model trained on a dataset of Chinese text from books, news articles, and social media. If the dataset includes numerous examples of gender-specific language and stereotypes, the AI will learn to replicate these patterns. As a result, when interacting with users, the AI might exhibit biased behaviour, such as assuming certain professions are more suitable for one gender over the other.

The presence of gender bias in AI systems has far-reaching implications. Firstly, it undermines the principles of fairness and equality, which are fundamental to ethical AI development. When AI systems treat users differently based on gender, it perpetuates discrimination and reinforces harmful stereotypes. This not only affects individual users but also contributes to broader societal inequalities. In practical terms, gender bias in AI can have tangible consequences.

ALSO READ: China unveils high-sensitivity electronic skin, rivalling human touch

For example, biased hiring algorithms might favour male candidates over equally qualified female candidates, perpetuating gender disparities in the workplace. Similarly, biased medical AI systems might provide different recommendations or diagnoses based on the patient’s gender, leading to disparities in healthcare outcomes. In the Chinese context, where AI is rapidly being integrated into various sectors, addressing gender bias is crucial to ensuring that technological advancements benefit all members of society equally.

Failing to do so could exacerbate existing gender inequalities and hinder progress toward gender parity. Recognising the significance of this issue, developers and researchers are actively seeking ways to mitigate gender bias in AI systems. Several strategies have been proposed and implemented to address the problem. One of the most effective ways to reduce bias is by ensuring that training datasets are diverse and representative. By including a wide range of perspectives and experiences, developers can create AI systems that are less prone to bias.

In China, this could involve sourcing data from various regions, socio-economic backgrounds, and age groups to capture a more comprehensive picture of society. Developers can employ tools and techniques to detect and mitigate bias during the development process. For example, fairness-aware algorithms can identify and adjust for biased patterns in the training data. Additionally, regular audits and evaluations of AI systems can help identify instances of bias and guide corrective actions.

Addressing gender bias in AI requires a collaborative approach involving various stakeholders, including developers, researchers, policymakers, and advocacy groups. By working together, these stakeholders can develop standards and guidelines for ethical AI development and promote best practices across the industry.
Raising awareness about the issue of gender bias in AI is essential to driving change.

Educational initiatives and public campaigns can help inform developers and the general public about the importance of fairness and equality in AI systems. In China, where rapid technological advancement is often prioritised, fostering a culture of ethical AI development is crucial. As AI continues to reshape various aspects of life in China, addressing gender bias in these systems is of paramount importance.

The presence of bias not only undermines the principles of fairness and equality but also perpetuates harmful stereotypes and societal inequalities. By recognising the role of flawed real-life models and taking proactive measures to mitigate bias, developers and stakeholders can ensure that AI systems contribute to a more equitable and inclusive society.

ALSO READ: China uses AI to stop cheating at university entrance exams

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TAGGED:AI botsAI systemsArtificial IntelligenceChinaflawedgender biasgender inequalitiesprejudiced behavioursstereotypes
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Lebo Masike
ByLebo Masike
Lebo is a seasoned broadcaster and producer, passionate about engaging and relatable storytelling. Lebo is dedicated to bringing meaningful stories to the forefront of the media landscape. She relies on caffeine to get her through the day because sarcasm needs to stay hydrated. Pet peeves: Litter bugs.
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