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Reading: Qatar Airways acquires 25% stake in South Africa’s Airlink
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BRICS Global Television Network > Features > Travel and Tourism > Qatar Airways acquires 25% stake in South Africa’s Airlink
Travel and TourismBRICSSouth Africa

Qatar Airways acquires 25% stake in South Africa’s Airlink

Miyashni Pillay
Last updated: August 22, 2024 9:39 am
By Miyashni Pillay
2 Min Read
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Photo: Qatar Airways
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Doha, Qatar — Qatar Airways has announced the acquisition of a 25% stake in South African regional carrier Airlink, a strategic investment aimed at strengthening its presence in the African aviation market. This move is part of Qatar Airways’ broader strategy to expand its operations across the continent, which it views as crucial for future growth.

Strategic Reasons for the Investment

  1. African Market Expansion: Qatar Airways recognizes Africa as a key region for growth due to the increasing demand for air travel. By investing in Airlink, Qatar Airways can enhance its network on the continent, complementing its existing routes and partnerships.
  1. Support for Airlink: The investment provides Airlink with a stronger financial and strategic foundation, positioning the regional carrier to compete more effectively with larger airlines, including South African Airways (SAA). This partnership is expected to boost Airlink’s capacity and marketing reach.
  1. Continued African Investments: This acquisition follows Qatar Airways’ recent activities in Africa, such as negotiations for a stake in RwandAir and plans for a new airport near Kigali. These efforts highlight Qatar Airways’ commitment to deepening its influence in the region.

Implications of the Deal

Improved Connectivity: The partnership is likely to enhance connectivity for passengers traveling within Southern Africa and beyond. Airlink operates numerous regional routes, which can be integrated with Qatar Airways’ international services, offering more seamless travel options.

Strengthened Market Position: This investment positions Qatar Airways as a significant player in the African aviation sector while helping Airlink distance itself from the challenges faced by SAA. The partnership enhances Airlink’s operational resilience and competitiveness.

Overall, Qatar Airways’ stake in Airlink underscores its strategic focus on Africa, leveraging partnerships to expand its service offerings and solidify its market presence across the continent.

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TAGGED:African aviation marketAirlinkinvestmentPartnershipQatar AirwaysSOUTH AFRICASouth African Airways (SAA)TRAVEL
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Miyashni Pillay
ByMiyashni Pillay
The resident ambassador for the fifth industrial revolution, Miyashni is BGTN's Jack of all trades, specialising in digital operations, social media and broadcast production. Having worked in various media houses across her young lifespan, Miyashni has a wealth of knowledge about the digital world. She is most proud of having the perfect GIF reaction to any situation and is a crafty wordsmith, laced with just the right amount of sass and finesse.
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1 Comment
  • www.binance.com注册 says:
    June 8, 2025 at 9:32 pm

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

    Reply

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