Capturing the magic of the Olympics and sharing it with the world in near real-time is no small feat. Getty Images, a leader in visual content, has perfected this art, ensuring that iconic moments from the Games are available to media outlets globally within seconds. So how do they do it?
The Goal: Speed and Precision
Getty’s objective is to have key moments hit their wire in as little as 26 seconds from when they are captured. Achieving this requires a blend of cutting-edge technology and human efficiency.
Advanced Technology at Play
Private 5G Networks: For the Paris Games, Getty established private 5G networks to augment traditional wired Ethernet connections. This setup allows photographers to move freely and transmit images quickly, even in challenging environments like the Bercy Arena.
Starlink Satellite Modems: As a backup, Getty employed Starlink satellite modems, ensuring uninterrupted connectivity even in the most demanding conditions.
Remote Editing: For the first time, Getty has gone fully remote with its Olympics editing. Editors are stationed in London, Australia, and the U.S., covering all time zones and ensuring rapid processing and distribution of images.
Underwater Robots and Remote Cameras: Upgraded underwater robots and remotely controlled cameras provide unique perspectives from high above the track and pools, enhancing the visual storytelling.
The Human Element
While technology plays a crucial role, human expertise is equally important. Photographers like Naomi Baker captures stunning images, which are then quickly transmitted to editors who ensure they are ready for publication almost instantly.
Overcoming Challenges
The ambitious outdoor opening ceremony in Paris posed significant challenges, including a steady downpour. Despite these hurdles, Getty’s team managed to deliver high-quality images faster than expected, showcasing their resilience and adaptability.
Future Innovations
While AI is not yet a major player in Getty’s Olympic coverage, there is potential for it to assist in tagging and sorting images in the future. The goal is to eventually eliminate the need for Ethernet cables, relying entirely on wireless transmission.
Getty Images’ ability to beam Olympic images around the world within seconds is a testament to their innovative use of technology and the dedication of their team. As they continue to push the boundaries of what’s possible, we can expect even more breathtaking visuals from future events.
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