By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BGTNBGTNBGTN
  • Home
  • TV Channels
    • 1 – Global TV
    • 2 – Mining TV
    • 3 – Sports TV
  • BRICS
    • B – Brasil
    • R – Россия (Rossiya)
    • I – भारत (Bhārat)
    • C – 中国 (Zhōngguó)
    • S – South Africa
    • BRICS Plus
      • A – Argentina
      • E – مصر (Misr)
      • E – ኢትዮጵያ (Ityop’iya)
      • I – ایران (Irān)
      • S – السعودية (Al-Su’udiyya)
      • U – الإمارات العربية المتحدة
    • BRICS Partner States
      • A – الجزائر
      • B – Bolivia
      • B – Беларусь
      • C – Cuba
      • K – Қазақстан
      • I – Indonesia
      • M – Malaysia
      • N – Nigeria
      • T – ประเทศไทย
      • T – Türkiye
      • U – Uganda
      • U – Oʻzbekiston
      • V – Việt Nam
  • International
  • Sports
  • Features
    • Hearts and Plates
    • Saudi Vision 2030
    • Business and Finance
    • Technology and Trends
    • Arts and Culture
    • Health and Lifestyle
    • Food and Agriculture
    • Travel and Exploration
    • BGTN Cares
  • Weather
Reading: Rocketman delivers: Domino’s jetpack pizzas soar at Glastonbury
Share
Font ResizerAa
Font ResizerAa
BGTNBGTN
  • Brasil
  • Россия (Rossiya)
  • भारत (Bhārat)
  • 中国 (Zhōngguó)
  • South Africa
  • Argentina
  • مصر (Misr)
  • ኢትዮጵያ (Ityop’iya)
  • ایران (Irān)
  • السعودية (Al-Su’udiyya)
  • الإمارات العربية المتحدة
  • الجزائر
  • Bolivia
  • Беларусь
  • Cuba
  • Қазақстан
  • Indonesia
  • Malaysia
  • Nigeria
  • ประเทศไทย
  • Türkiye
  • Uganda
  • Oʻzbekiston
  • Việt Nam
  • Home
  • TV Channels
    • 1 – Global TV
    • 2 – Mining TV
    • 3 – Sports TV
  • BRICS
    • B – Brasil
    • R – Россия (Rossiya)
    • I – भारत (Bhārat)
    • C – 中国 (Zhōngguó)
    • S – South Africa
    • BRICS Plus
    • BRICS Partner States
  • International
  • Sports
  • Features
    • Hearts and Plates
    • Saudi Vision 2030
    • Business and Finance
    • Technology and Trends
    • Arts and Culture
    • Health and Lifestyle
    • Food and Agriculture
    • Travel and Exploration
    • BGTN Cares
  • Weather
Follow US
  • Terms and Conditions
  • Privacy Policy
© 2024 BRICS Global Television Network. Newshound Media. All Rights Reserved.
BGTN > Features > Technology and Trends > Rocketman delivers: Domino’s jetpack pizzas soar at Glastonbury
Technology and TrendsInternational

Rocketman delivers: Domino’s jetpack pizzas soar at Glastonbury

Schalk Botes
Last updated: August 15, 2024 8:20 am
By Schalk Botes
3 Min Read
Share
Photo: inews.co.uk
SHARE

In a groundbreaking marketing campaign, Domino’s Pizza partnered with Gravity Industries to deliver pizzas via jetpack at the Glastonbury Festival. This innovative stunt was inspired by Elton John’s iconic song “Rocketman,” coinciding with his headlining performance at the festival. The campaign not only captured the imagination of festivalgoers but also showcased the potential future of fast food delivery.

The Concept and Inspiration

The idea for the campaign emerged from the logistical challenges of delivering pizzas within the bustling environment of the Glastonbury Festival. Domino’s assistant PR manager, Sam Wilson, explained that the team took inspiration from Elton John’s “Rocketman” to create a unique and memorable delivery experience. The goal was to provide festival attendees with a slice of pizza in a way that was both exciting and efficient.

The Execution

To bring this vision to life, Domino’s collaborated with Gravity Industries, a company known for its cutting-edge jet suit technology. The suits, which are typically used for demonstrations and special events, were customized to ensure the safety of the pilot and maintain the temperature of the pizzas during flight. The delivery pilot, dressed in a branded Domino’s suit, took off from a nearby store and soared over the fields of Glastonbury, much to the amazement of onlookers.

The Impact

The jetpack delivery was a hit among festivalgoers, who were thrilled to witness such a futuristic spectacle. Natalie Dixon, a festival attendee, described the experience as “wild” and expressed her excitement about the possibility of jetpack deliveries becoming a reality in the future. The campaign generated significant media coverage and social media buzz, highlighting Domino’s innovative approach to marketing and customer engagement.

Future Implications

While the jetpack delivery was primarily a promotional stunt, it also hinted at the potential future of fast-food delivery. Gravity Industries’ spokesperson acknowledged that using jet suits for pizza delivery was an unusual application of their technology but emphasized the efficiency and excitement it brought to the process. However, the high cost of the suits and their limited capacity (carrying only two pizzas at a time) suggest that widespread adoption may not be feasible in the near term.

Domino’s partnership with Gravity Industries at the Glastonbury Festival was a bold and imaginative marketing campaign that captured the spirit of innovation and fun. By leveraging the cultural significance of Elton John’s “Rocketman” and the cutting-edge technology of jet suits, Domino’s created a memorable experience for festivalgoers and demonstrated its commitment to pushing the boundaries of traditional marketing.

ALSO READ: Shenzhen Pioneers Drone Delivery Services, Transforming Urban Logistics

As China’s AI bots show gender bias, developers point to flawed real-life model
Saudi Center for AI Research and Ethics Granted UNESCO Status
Indian billionaire Bhavish Aggarwal challenges Elon Musk’s Tesla
Western leaders called to attend talks on Ukraine
Infighting at the Pan-African Parliament disrupts funding
TAGGED:delivering pizzasDomino’s PizzaElton JohnGlastonburyGlastonbury Festivaljet suit technologyjetpack deliveriestechnology
Share This Article
Facebook Flipboard Pinterest Whatsapp Whatsapp LinkedIn Tumblr Reddit VKontakte Telegram Threads Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Surprise0
Shy0
Joy0
Cry0
Embarrass0
Sleepy0
Angry0
Dead0
Wink0
Schalk Botes
BySchalk Botes
Schalk Botes is the Head of Newshound Academy, an institution dedicated to Journalism & Media training and an industry hub for knowledge sharing.  With a rich career spanning 18 years in private higher education, Schalk has dedicated himself to nurturing the next generation of journalists and media professionals.
Previous Article South Africa proposes major changes to carbon tax laws to boost renewable energy investments
Next Article Today’s BRICS+ Numbers
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

FacebookLike
XFollow
PinterestPin
InstagramFollow
YoutubeSubscribe
TiktokFollow
LinkedInFollow
TumblrFollow
ThreadsFollow
BlueskyFollow
RSS FeedFollow
- Advertisement -
Ad imageAd image

Latest News

Rutube: A Thriving Platform for Russian Content & Creator Monetisation
BRICS Россия (Rossiya)
New Development Bank and SANRAL Sign ZAR7 Billion Deal to Upgrade South Africa road infrastructure upgrade
BRICS South Africa
Unlocking Africa’s potential through bold collaboration and stronger investability
BRICS South Africa
What is the G20 Summit? | G20 South Africa 2025 | Brand South Africa
BRICS South Africa

You Might Also Like

中国 (Zhōngguó)International

Luxury Brands battle as the global economy continues to recover.

April 9, 2024
BRICSInternational

Fukushima concerns tank China’s seafood Imports from Japan

September 23, 2023
A supporter (C) of Ensemble pour la Republique's (Together for the Republic) presidential candidate Moise Katumbi, runs away as stones are thrown form a truck in Kipushi, Democratic Republic of the Congo (DRC), on December 18, 2023, following the final campaign rally ahead of the upcoming elections. (Photo by Patrick Meinhardt / AFP)
International

WATCH: DR Congo presidential candidates in final push ahead of vote

December 19, 2023
BRICSBRICS PlusInternational

Taliban’s bid for BRICS: A strategic move for international recognition

July 12, 2025

Our Partners

Ad imageAd image

Learn About BRICS

  • B – Brasil
  • R – Россия (Rossiya)
  • I – भारत (Bhārat)
  • C – 中国 (Zhōngguó)
  • S – South Africa
  • Saudi Vision 2030

Our World

  • A message from the Founder & CEO
  • Support Centre
  • Careers

Google Translate

BGTNBGTN
Follow US
© 2025 BRICS Global Television Network (Pty) Ltd. All Rights Reserved. Independent Media Platform. Unauthorized ownership claims or affiliations are unlawful.
  • Privacy Policy
  • Terms and Conditions
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?