Apple has officially launched the iPhone 17 series worldwide, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Below you’ll find confirmed starting prices in key countries, as well as the initial feedback from durability tests, teardowns, and customer reports. All information here is factual, non-political, and sourced directly from Apple or credible technology outlets.

United States

• iPhone 17: From $799
• iPhone Air: From $999
• iPhone 17 Pro: From $1,099
  Source: https://www.apple.com/shop/buy-iphone/iphone-17

United Kingdom

• iPhone 17: From £799
• iPhone Air: From £999
• iPhone 17 Pro: From £1,099
  Source: https://www.apple.com/uk/shop/buy-iphone/iphone-17

Germany

• iPhone 17: From €949
• iPhone Air: From €1,199
• iPhone 17 Pro: From €1,299
  Source: https://www.apple.com/de/shop/buy-iphone/iphone-17

Austria

• iPhone 17: From €949
• iPhone Air: From €1,199
• iPhone 17 Pro: From €1,299
  Source: https://www.apple.com/at/shop/buy-iphone/iphone-17

Sweden

• iPhone 17: From 10,995 kr
• iPhone Air: From 13,995 kr
• iPhone 17 Pro: From 14,995 kr
  Source: https://www.apple.com/se/shop/buy-iphone/iphone-17

Norway

• iPhone 17: From 11,990 kr
• iPhone Air: From 14,990 kr
• iPhone 17 Pro: From 15,990 kr
  Source: https://www.apple.com/no/shop/buy-iphone/iphone-17

China

• iPhone 17: From RMB 5,999
• iPhone Air: From RMB 7,999
• iPhone 17 Pro: From RMB 8,999
  Source: https://www.apple.com.cn/shop/buy-iphone/iphone-17

India

• iPhone 17: From ₹82,900
• iPhone Air: From ₹119,900
• iPhone 17 Pro: From ₹134,900
  Source: https://www.apple.com/in/shop/buy-iphone/iphone-17

Brazil

• iPhone 17: From R$7,999
• iPhone Air: From R$10,499
• iPhone 17 Pro: From R$11,499
  Source: https://www.apple.com/br/shop/buy-iphone/iphone-17

South Africa

• iPhone 17 (256GB): ~R20,599–R20,799
• iPhone Air (256GB): R25,999
• iPhone 17 Pro (256GB): ~R28,599
• iPhone 17 Pro Max (256GB): ~R31,299
  Sources: https://www.istore.co.za/shop-iphone-17?srsltid=AfmBOoq3HHssQ9XbLIaDs8Ea_15bC_QzkAV1AKwRAOr8sqUaFr-LG37V and https://mybroadband.co.za/news/smartphones/611531-apple-iphone-17-prices-revealed-in-south-africa.html

Japan

• iPhone 17: From ¥129,800
• iPhone Air: From ¥159,800
• iPhone 17 Pro: From ¥179,800
  Source: https://www.apple.com/jp/shop/buy-iphone/iphone-17

Canada

• iPhone 17: From CAD $1,129
• iPhone Air: From CAD $1,449
• iPhone 17 Pro: From CAD $1,599
  Source: https://www.apple.com/ca/shop/buy-iphone/iphone-17

Australia

• iPhone 17: From A$999
• iPhone Air: From A$1,199
• iPhone 17 Pro: From A$1,999
  Source: https://www.apple.com/au/shop/buy-iphone/iphone-17

Early Feedback on iPhone 17

Repairability

iFixit’s teardown gave the iPhone 17 Pro a provisional repairability score of 7/10, praising its removable battery tray and screw-based assembly but noting some challenges with front-only repair access. Source: https://www.ifixit.com/News/113388/iphone-17-pro-teardown

Durability (Scratch Concerns)

Tests show the anodized aluminum around the iPhone 17 Pro’s raised camera plateau is prone to scratches and abrasion. Microscopy confirms thinner coating around sharp edges, leading to localized vulnerability. Sources: https://www.ifixit.com/News/113388/iphone-17-pro-teardown, https://www.theverge.com/news/784324/apple-iphone-17-pro-ifixit-teardown-scratch, https://www.techradar.com/phones/iphone/hardcore-iphone-17-pro-teardown-explains-scratchgate-with-microscopes-and-science

Independent Testing

JerryRigEverything’s durability test found the new Ceramic Shield 2 glass is significantly more scratch-resistant, while the titanium iPhone 17 Air showed excellent bend resistance. Source: https://www.youtube.com/watch?v=i9HXGAOtn2A

Apple’s Response

Apple acknowledged that anodized surfaces may show wear over time but highlighted the efficiency and weight benefits of its new aluminum unibody design in Pro models. Source: https://9to5mac.com/2025/09/24/apple-responds-to-iphone-17-pro-scratch-and-durability-concerns/

Price Reactions

Analysts note that higher base storage (256GB on Pro models) adds value compared to earlier generations, though the steep price of higher-tier models (especially 2TB Pro Max) places them firmly in the luxury bracket. Trade-in and carrier deals will shape affordability in most markets. Example coverage: https://www.tomsguide.com/phones/iphones/iphone-17-delays-how-long-will-you-have-to-wait-if-you-order-today

Sources and Accreditation

https://www.apple.com/shop/buy-iphone/iphone-17
https://www.apple.com/uk/shop/buy-iphone/iphone-17
https://www.apple.com/de/shop/buy-iphone/iphone-17
https://www.apple.com/at/shop/buy-iphone/iphone-17
https://www.apple.com/se/shop/buy-iphone/iphone-17
https://www.apple.com/no/shop/buy-iphone/iphone-17
https://www.apple.com.cn/shop/buy-iphone/iphone-17
https://www.apple.com/in/shop/buy-iphone/iphone-17
https://www.apple.com/br/shop/buy-iphone/iphone-17
https://www.istore.co.za/shop-iphone-17?srsltid=AfmBOoq3HHssQ9XbLIaDs8Ea_15bC_QzkAV1AKwRAOr8sqUaFr-LG37V
https://mybroadband.co.za/news/smartphones/611531-apple-iphone-17-prices-revealed-in-south-africa.html
https://www.apple.com/jp/shop/buy-iphone/iphone-17
https://www.apple.com/ca/shop/buy-iphone/iphone-17
https://www.apple.com/au/shop/buy-iphone/iphone-17
https://www.ifixit.com/News/113388/iphone-17-pro-teardown
https://www.theverge.com/news/784324/apple-iphone-17-pro-ifixit-teardown-scratch
https://www.techradar.com/phones/iphone/hardcore-iphone-17-pro-teardown-explains-scratchgate-with-microscopes-and-science
https://www.youtube.com/watch?v=i9HXGAOtn2A
https://9to5mac.com/2025/09/24/apple-responds-to-iphone-17-pro-scratch-and-durability-concerns/
https://www.tomsguide.com/phones/iphones/iphone-17-delays-how-long-will-you-have-to-wait-if-you-order-today